01 / SELECTED WORK

Hotels & Retreats

A place is more than its address. A story is more than its amenities.

I work with independent hotels, retreats and hospitality brands to tell the stories that make a place memorable.

Through editorial features, interviews, brand stories and newsletters, I explore the people, rituals and sense of place behind a stay - creating thoughtful writing that invites people into a property's world.

01.1 / BRAND VOICE SPECIMEN

The art of arriving

A study in sense of place, atmosphere and the guest experience.

INDEPENDENT EDITORIAL CONCEPT · ATHENS

A room for the unhurried.

Before you find the door, you find the scent of bread. It drifts from a kitchen somewhere below the street, warm against the mineral cool of the stairwell. Outside, Athens continues at its own impossible pace. Inside, the day begins to loosen its grip.

There is no grand gesture here. A wall wears the memory of another century. Linen falls where it wants to. The light moves slowly across a table made to be touched, not merely admired. Everything invites you to arrive a little more fully.

At the table, the island and the mainland meet: bitter greens, oil with a peppery finish, the first tomatoes of the season. The kitchen follows what is ready rather than what is expected. Dinner is less an event than a way of listening.

Later, a bath. The open window. A small glass of something local. Luxury, perhaps, is not what we add to a day, but what we finally allow ourselves to leave out.

Original sample copy. An uncommissioned concept, not a real project or affiliation.

01.2 / HOSPITALITY & CULTURE

When food and sound meet

An independent editorial concept inspired by Arkestra at Mona's Living Room, Athens.

A speculative story exploring the meeting of food, music and cultural identity through a supper-club experience.

UNCOMMISSIONED CONCEPT · CREATED FOR PORTFOLIO PURPOSES

Original Mona Supper Club poster for Istanbul, Atina’da, featuring guest chef Cenk Debensason and guest DJ Debora Ipekel — Original event poster · Mona's Living Room

Before the pass closes: Arkestra comes to Athens

Hosted by Mona, Athens

A supper club where the soundtrack was considered as the menu.

For two nights in May, Mona's Living Room stopped being Athens.

Chef Cenk Debensason and DJ Debora Ipekel had flown in from Istanbul, bringing with them the DNA of Arkestra, the Michelin-starred restaurant and listening bar where food and sound are treated in symbiosis - as the same discipline rather than two separate crafts sharing a room.

That evening, the room felt deliberately intimate: fifty seats, natural wine, plates arriving in the middle of the table and Debora behind the decks. The menu didn't announce itself as fusion, though it was one. A fusion of Turkish instinct, French technique, and Greek produce picked up freshly that morning, plated family-style so the table did the talking instead of the server.

Debora worked the night from behind the decks almost like a second course. Her sets followed Arkestra's own vinyl-only, genre-agnostic logic, moving freely between sounds. The music changed the pace of the room without overtaking the attention, yet giving rhythm to the chatter and arms reaching across the table.

What made it feel like more than a good dinner was the restraint. A simplicity of good food, good sounds, and two people who have spent years learning the art of hospitality as a rhythm - understanding that a memorable evening is as much about pacing, atmosphere, and anticipation as it is about what arrives on the plate. A humble yet sensational acknowledgment.

And for two nights, Mona was theirs.

SUPPER CLUB / SOLD OUT BOTH NIGHT

01.3 / EDITORIAL REPURPOSING

The story, adapted for LinkedIn

A speculative example of how a hospitality story can be adapted for a professional audience while preserving its original point of view.

What makes a hotel more than a place to stay?

Sometimes, it's what happens within its walls.

At Mona's Living Room, the Arkestra supper club brought together food and sound in a way that makes hospitality feel like a cultural exchange - connecting Athens and Istanbul around a shared table.

Experiences like these remind us that hospitality isn't only about the spaces we create. It's also about the people, collaborations and unexpected encounters we make room for.

The most memorable stays often give us something we didn't know we were looking for.

SPECULATIVE LINKEDIN ADAPTATION · NOT COMMISSIONED OR PUBLISHED

01.4

What I can create

Brand stories & editorial features

Stories that articulate a property's point of view, sense of place and approach to hospitality.

Founder & people interviews

Conversations with the people shaping a hotel, from its founders and designers to its chefs, artisans and local collaborators.

Guest newsletters & brand journals

Thoughtful editorial that gives guests a reason to keep reading, returning and feeling connected to a place.

Destination & experience storytelling

Stories about local culture, food, landscape and rituals that give a stay meaning beyond its amenities.

Seasonal campaigns & editorial concepts

Story-led ideas for a new season, opening, retreat, menu or experience, developed into a coherent set of written assets.

My process begins with listening: understanding what makes a place distinctive, researching its context and asking the questions that reveal what is worth telling. From there, I develop the angle, shape the narrative and deliver writing suited to its intended audience and channel.

Photography can be incorporated where relevant.

Have a place in mind?

Let’s find the story worth telling.

Get in touch →