03 / SELECTED WORK

Wellness

Stories about the rituals, ideas and people behind wellbeing.

I work with wellness brands, practitioners and founders to turn products, expertise and philosophies into thoughtful editorial content. Bringing together research, psychology and an interest in how people actually live, I develop stories that inform, engage and build a deeper connection with an audience.

Fresh ginger root and sliced ginger on a pale background
03.1 / EDITORIAL STORYTELLINGINDEPENDENT EDITORIAL CONCEPT · SKINCARE & EVERYDAY RITUALS

The ritual of applying oil

On touch, texture, and making a little more room in the day.

The silence of the beginning of a day is one that is fully yours.

The light finds its way into the bathroom. The floor is still cool beneath your feet. The whiff of coffee floats in the air. And on the shelf, a small glass bottle catches the morning light.

You turn the cap, warm a few drops between your palms, and gently place them on your cheeks. The oil moves slowly across your skin, leaving behind a soft sheen. There is nothing to get through, nothing to optimise. Only the simple sensation of your hands against your face.

We often talk about skincare in the language of results: hydration, radiance, renewal. And rightly so. A product should earn its place on the shelf.

But there is something else to the experience of applying an oil. Its weight in the palm. The way its texture changes with warmth. These details are easy to overlook, yet they are what make a product tangible. They take it beyond its formulation and into the texture of everyday life.

A ritual doesn't need to be elaborate to become meaningful. It doesn't require a perfectly slow morning or a bathroom lined with beautiful things. More importantly, it is the act of giving your attention to what your hands are doing, instead of letting the moment pass unnoticed.

This is part of what makes certain objects stay with us: the way they invite us to feel while doing it, and inhabit a moment fully.

The day will gather pace soon enough. The messages will arrive; the plans will change. For now, there is the warmth of your hands, the softness left on your skin, and the small pleasure of not having hurried through it.

A few drops. A moment of your own.

UNCOMMISSIONED · UNPUBLISHED SAMPLE
03.2 / SOCIAL STORYTELLING

A story, across formats

One editorial idea, adapted for a different moment in the audience's day.

03.3 / WORKING TOGETHER

Ways we could work together

Brand & product storytelling

Editorial features that explore a product's ingredients, philosophy, formulation and place in everyday life.

Expert interviews & thought leadership

Interviews, essays and written content that help founders and practitioners communicate their knowledge, values and perspective.

Newsletters & brand journals

Recurring editorial content that builds a recognisable voice and gives audiences a reason to return.

Content adaptation

Turning a strong idea, interview or article into a connected set of newsletter, Instagram and LinkedIn assets - adapted to each format.

Have an idea worth exploring?

I'm available for editorial commissions, content development and ongoing collaborations with wellness brands and practitioners.

Get in touch →